The Bachelor of Arts in Christian Ethics and Marketing is a faith-centered undergraduate degree designed to prepare students to communicate value, promote products, and influence culture with integrity, truth, and Christian conviction. This program integrates biblical ethics, moral reasoning, communication principles, and foundational marketing practices. Students are equipped to navigate the modern marketplace with wisdom, responsibility, and a commitment to honoring God in all forms of communication.
This degree is for adult learners, aspiring marketing professionals, ministry leaders, nonprofit communicators, business leaders, and students who sense a calling to shape public messaging with ethical clarity. It is well suited for those who desire to work in marketing, communications, branding, advertising, social media, and public relations while remaining grounded in Christian values. The program supports learners who want to influence audiences without compromising faith.
The purpose of this degree is to form ethical communicators who understand the power of messaging and persuasion. Students are guided to evaluate cultural trends, marketing strategies, and consumer behavior through a biblical lens. The program emphasizes growth and development in moral discernment, professional responsibility, and vocational clarity. Graduates are prepared to lead with honesty, compassion, and accountability in the marketplace.
Career outcomes for graduates include marketing coordinator, brand strategist, content marketer, communications specialist, nonprofit marketing director, church communications leader, ethical consultant, and marketplace ministry leader. Graduates may also pursue further study in business, ethics, theology, or communications.
What You’ll Learn
- Biblical foundations for ethics, morality, and decision-making
- Principles of ethical marketing and truthful communication
- Consumer behavior and cultural influence through a Christian lens
- Marketing strategy, branding, and audience engagement
- Ethical challenges in advertising, media, and digital platforms
- Christian leadership and responsibility in the marketplace
- Social responsibility, justice, and public witness in marketing
- Vocational discernment and faith integration in professional life